Zinat Ahmed has been an integral part of the Cotton Holdings team for over six years. As Executive Vice President of Marketing & Branding, Mrs. Ahmed leads a team of strategic and creative thinkers in digital, traditional, event marketing, and merchandising. Driven by Cotton’s core values and mission, Ahmed’s focus is on increasing brand awareness for each Cotton subsidiary and driving new leads through online advertising and field marketing. During a global disaster, Mrs. Ahmed is at the forefront, working with leadership to design and deliver materials that effectively communicate Cotton’s services and help the team generate new leads. Her ability to think innovatively and her drive for continuous improvement empowers Mrs. Ahmed’s team to create marketing strategies and communications that resonate with each division’s target audience and help grow market share.

Mrs. Ahmed is a graduate of Texas A&M University, with degrees in Communications and Business. Prior to joining Cotton, she helped implement communication strategies for businesses across multiple industries, including Healthcare, Editorial, Social Media, Information Technology, Construction, and Oil & Gas. Her specialties include the development of marketing strategies, budget planning, and brand management.