Cotton Holdings, Inc. is honored to serve as the Title Sponsor of the legendary Lone Star Showdown, as well as a proud partner of Texas A&M Athletics and University of Texas Athletics. The Lone Star Showdown first entered the public consciousness in 1894 when the two schools clashed on the football field, and since then, this rivalry has grown to encompass every matchup between the schools, regardless of the sport.

However, when A&M joined the SEC in 2011, the chance to meet on the field disappeared, leaving a gap in the hearts of fans not just in Texas but from all over the nation. Now, Cotton is proud to be #RestoringTheRivalry after more than a decade.

Beginning this fall, Cotton Holdings will title sponsor all contests between the two schools in every head-to-head sport in both Austin and College Station, as well as the year-long scoring system comprised of the results of up to 19 sports to determine which school wins the annual Lone Star Showdown rivalry series trophy and bragging rights for an entire year. In those sports in which there is no head-to-head competition, rivalry series points will be awarded based on which team finishes higher in the final standings of the respective NCAA Championships. The first head-to-head match-up will be on the volleyball court on September 27 in College Station, while the 119th meeting on the gridiron will be hosted at Texas A&M’s Kyle Field on November 30.

We’re honored to enter these partnerships that allow Cotton Holdings to continue our mission of supporting our community, and we look forward to seeing the rivalry unfold over the years.