Russell White joined Cotton in 1998 as a Project Coordinator and quickly rose through the organization, advancing to Sales Manager, Partner and ultimately, Executive Vice President of Cotton Global Disaster Solutions. In 2025, he was appointed Vice President and Chief Revenue Officer of Cotton Holdings, Inc., where he leads sustainable revenue growth and profitability initiatives across all business lines.

Over the course of his career, Russell has been instrumental in shaping Cotton’s sales and business development strategies. As EVP of Cotton GDS, he oversaw national and local market expansion, guiding effective market penetration, competitive bid preparation and long-term revenue growth. He leads client communications and contract negotiations, building strong and enduring relationships founded on trust and dependability.

With nearly 30 years of disaster recovery experience, Russell has consistently provided decisive leadership during major disaster events, guiding Cotton’s rapid response and market strategy. He leverages deep industry expertise to identify emerging opportunities, align resources and deliver comprehensive recovery solutions that protect clients’ business continuity. His strategic vision and operational leadership continue to strengthen Cotton’s market leadership and reputation as a trusted global partner in disaster restoration and recovery.

Russell earned a Bachelor of Science in Wildlife Biology from Texas A&M University and resides in Cypress, Texas, with his family.