Cotton Holdings Serves as Inaugural Presenting Sponsor of Southwest Classic Game, Featuring the Texas A&M Aggies & Arkansas Razorbacks

DALLAS, TX – The athletic departments of Texas A&M University and the University of Arkansas announce Cotton Holdings, Inc. as the presenting sponsor of the Southwest Classic in an agreement supported by athletics multimedia rights holder LEARFIELD – the media and technology company powering college sports. Cotton Holdings will present the Southwest Classic in 2023 and 2024.

The Southwest Classic highlights the longstanding rivalry between the Aggie and Razorback football programs – a rivalry that dates back 120 years. This year’s game returns to AT&T Stadium in Arlington, Texas, on Saturday, September 30.

“The Cotton family has long recognized the importance of this historic rivalry for both players and fans,” said Pete Bell, Founder and Chief Executive Officer of Cotton Holdings, Inc. “We are honored to keep this incredible tradition alive as the first-ever presenting sponsor for the legendary Southwest Classic game, and we look forward to cheering on the Aggies in iconic AT&T Stadium.”

Cotton’s agreement with Texas A&M also includes a home game sponsorship, field-level brand placements in Kyle Field and an LED banner spanning the stadium. In addition, Cotton has signed a “Name, Image and Likeness” (NIL) deal with sophomore QB Conner Weigman.

“We’re thrilled to announce this one-of-a-kind partnership between Texas A&M Athletics and Cotton Holdings,” said Erik Book, General Manager of LEARFIELD’s Texas A&M Sports Properties. “With a season-long presence at Kyle Field and as the first-ever presenting sponsor of the Southwest Classic, Cotton Holdings is sure to garner the attention of the 12th Man.”

Read more about Cotton’s inaugural sponsorship of the Southwest Classic on Sports Illustrated.


Cotton is a leading infrastructure support services company in the $20 billion U.S. commercial restoration market with subsidiaries that conduct business under the Cotton Global Disaster Solutions, Cotton Roofing, Cotton Logistics, Cotton Culinary, Stellar Commercial Roofing, Full Circle Restoration and Construction Services, Advance Catastrophe Technologies and Target Solutions brands. Headquartered in Houston, Texas, with an International Logistics Center and regional offices throughout North America, Cotton provides property restoration and recovery, construction, roofing, consulting, temporary workforce housing and culinary services to public and private entities worldwide. Learn more at CottonHoldings.com.


LEARFIELD is a diversified and influential media and technology company powering college LEARFIELD is a diversified and influential media and technology company powering college athletics. Through its digital and physical platforms, LEARFIELD owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 15,000 local and national brand partners, LEARFIELD’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, LEARFIELD enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed LEARFIELD Directors’ Cup, supporting athletic departments across all divisions.