SEO (Search Engine Optimization) Specialist

Katy, TX

We are looking for an SEO Specialist to manage all search engine optimization and marketing activities. A Search Engine Optimization (SEO) Specialist analyzes, reviews and implements changes to websites so they are optimized for search engines. This means maximizing the traffic to a site by improving page rank within search engines.

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM (Search Engine Marketing) campaigns on Google, Yahoo and Bing in order to maximize return on investment.

Basic & Essential Functions of the Job:

  • analyzing, reviewing and implementing updates to our multiple websites on a monthly basis
  • identifying trends and insights in order to achieve maximum ROI in paid search campaigns
  • building temporary landing pages for event-specific campaigns
  • tracking and generating monthly reports of user engagement across all websites and social media platforms
  • tracking and generating monthly reports for project leads that come in from our websites and campaigns
  • working with our Media and Branding Associate to optimize our social media posts

Knowledge & Qualifications:

  • BA/BS or equivalent working experience.
  • Proven SEO experience with website analytics tools (e.g, Google Analytics, NetInsight, WebTrends)
  • Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing
  • Solid understanding of performance marketing and online customer acquisition
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Knowledge of ranking factors and search engine algorithms
  • Current with the latest trends and best practices in SEO and SEM